S Sidrah Labs
Privacy Policy

Privacy Policy for Sidrah Labs (SMC-Pvt.) Limited

Last Updated: September 2, 2026

Welcome to Sidrah Labs (SMC-Pvt.) Limited ("we," "our," or "us"). We provide Portal, an automated e-commerce message routing, order notifications, and artificial intelligence communication assistant service operating via the Meta WhatsApp Cloud API infrastructure.

We are committed to protecting the privacy of our users and their end-customers. This Privacy Policy explains how we handle and process information.

1. Information We Process

To provide our e-commerce automation services through Portal, our platform acts as a data processor. We handle the following minimal information sent through the Meta WhatsApp Cloud API:

  • Phone Numbers: To route automated order confirmations, tracking alerts, and customer service messages.
  • Message Text Content: To allow our AI orchestration layer to read, parse, and automatically reply to customer support queries (e.g., tracking requests, product availability questions).

2. How We Use the Data

We use the processed information strictly to:

  • Deliver transactional WhatsApp message templates (such as order confirmations) triggered by your connected e-commerce storefront.
  • Generate automated AI responses to incoming customer queries.
  • Maintain a real-time support chat log inside your private Portal merchant dashboard.

We never sell, rent, share, or use this customer data for marketing or profiling purposes.

3. Data Deletion and Retention

We retain messaging data only as long as necessary to provide services to our registered e-commerce merchants.

User Data Deletion Request: In compliance with Meta developer platform rules, any user or end-customer can request the complete deletion of their personal data from our systems at any time. To request data deletion, please email us directly at . We will process and permanently purge all related records from our active databases within 30 days of receiving the request.

4. Third-Party Services

Our application built on the Meta ecosystem passes message packets securely to the official Meta WhatsApp Cloud API. Data processed through this channel is subject to Meta's Business and Privacy Policies.

5. Contact Us

If you have any questions about this minimal policy or data handling practices, please contact us at .